Dreaming big is one of the inspiring values of Saudi culture. It reflects the nation's aspirations towards an ambitious and prosperous future, built on the belief in turning ideas and ambitions into reality through hard work and continuous planning — a spirit embodied by the Kingdom's development journey and Saudi Vision 2030.
Generosity is a core value of our culture and one of the most prominent traits of the Saudi identity. It goes beyond hospitality to include warm welcomes and taking the initiative to help. Generosity is a symbol of authenticity and belonging, instilled in Saudis from childhood, making it a natural part of daily life and social relations.
Determination is one of the most distinctive traits of the Saudi character — the drive that fuels ambition and leads to achievement. It has become part of our national culture, drawn from our belief in our abilities and confidence in our future: “The ambition of the Saudi people is like Mount Tuwaiq — it will never break.”
Courage is an authentic value in our customs and traditions — we rush to help without hesitation and answer every call for aid. It is a trait deeply rooted in us since ancient times, extending throughout the history of this great nation, where its people have always stood as support for anyone in need.
Authenticity in Saudi society reflects people's connection to their roots and history, and their pride in their heritage. It shows in upholding customs and traditions, passing values across generations, and preserving the cultural identity that distinguishes Saudi society throughout the ages.
Giving is one of the noblest traits of the authentic Saudi identity, inherited from generation to generation. It is not merely generosity with money, but with time, effort, and support. In Saudi culture, giving means offering from your heart before your hand, and finding joy in giving itself.
